Quite simply, the so-called "360 deal" in the music industry refers to the recent practices of record companies engaged in the mediation of artists who are "comprehensive" in terms of revenue streams. Live Nation has signed Madonna, Jay-Z have 360 high-profile deals ... long-term success remains to be seen.
is a young Tennessee band Paramore, fronted by Hayley Williams, cited his "360" deal has helped them to develop as a group.
However, the practice is novel and barely tested.
Traditionally, record companies are in the business of selling records (including all formats like vinyl, tapes and CDs). CD (Compact Disc) is the most profitable for the labels as they are inexpensive to produce (compared to vinyl or tape), and for the first few years of CDs at least, brought the retail price as high as $ 20 or more! This is a huge margin (we now know that a blank CD costs only pennies!), Provided the record executives with saturation, excessive lifestyle and glory which is from the mid-sixties to about 2000, he was a synonym for "Music Biz."
But the glut is over. CD sales in downward spiral that many think will not stop until you almost do not sell CDs through traditional retail outlets. Big established record chains, including Tower Records, have quit. They are great traditional record profits are gone.
This is a fact of life, forced the enterprising publishers try to get all of the side effects surrounding the act of recording hit: publishing, concert receipts, merchandise sales (which can be large) and other related artists, sources of income. Thus the name "360" ... as in the whole pie.
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